Mobile Optimized Websites are Key to New Business

mobile responsive website design

Is Your Website Mobile-Friendly?

Increased smart phone dependency has led business owners to either adapt to mobile website optimization or risk losing customers. At RealTech Services, we stay on top of website trends to develop sites that are responsive on all platforms, including smartphones and tablets.

A report cited that consumers spend an average of 3.3 hours on their smartphones every day, with 76 percent of those consumers using their mobile device to simply search the internet. It’s easy to see why a responsive website is necessary for businesses in today’s age.

The last thing a consumer wants while attempting to access information on a mobile device is to be led to a webpage that is impossible to decipher. Poor coding, small text, and lengthy load times will leave users giving up before you can even think about converting a site visitor into a sale. To improve mobile browsers’ experiences, Google recently announced it will begin labeling web pages “mobile-friendly” in search results to identify responsive and optimized sites.

According to Google’s standards, your site earns a “mobile-friendly” badge if it meets the following requirements:

  • Must avoid the use of software that is not common on mobile devices, such as Flash.
  • Uses text that can be seen easily without zooming.
  • Content is sized to the mobile screen so that users don’t have to scroll horizontally or zoom in.
  • Links are placed far enough apart so that the correct one can be easily clicked.

The first step to ensuring your site is responsive for customers on all platforms is to test it out. Google has developed a “Mobile-Friendly Test” where businesses can assess whether or not their websites meet the criteria by simply typing in their URL. Googlebots will even go so far as to explain why your site didn’t make the cut, and this information can be used to revamp your webpage for optimal mobile viewing.

Make sure your real estate or vacation rental website doesn’t miss sales opportunities with mobile and tablet users. RealTech specializes in website development that is optimized for mobile viewing to ensure your business achieves maximized site traffic and sales conversions. If you want your website to receive a mobile-friendly badge from Google, contact us today.

Mobile Users Outnumber Desktop Users

It’s rare to see someone without a smartphone these days, and the increase of phones has actually caused a decline in the  number of new desktop computers being sold.  Our recent analytics reviews show that mobile users are outnumbering desktop users on many websites, and a poor mobile website experience can result in substantial losses to a website.

With information accessible at the click of a button, it shouldn’t come as surprise that optimizing your website for mobile devices is important to your business.

In a recent article in Huffington Post, Ian Millis talks about five reasons you must optimize your website for mobile:

  1. Mobile Users are Different – Customers who use mobile devices to make purchases have a different agenda than desktop users. Mobile users want the information they need fast. Not providing that information fast enough, and in concise tidbits, could mean losing a customer. At RealTech, we want our clients’ customers to have an easy purchasing experience. For example, customers of our hospitality clients need to be able to book rooms quickly and easily. By optimizing their sites for mobile users, they increase their business because rentals can be easily booked without frustration for potential customers.  Mobile users are sometimes impulsive purchasers, and statistics show they will spend more money if information they need is easily accessible and the reservation process is seamless.
  1. Mobile Gets Traffic – One-quarter of global web searches are conducted on a mobile device, and are executed while simultaneously participating in another activity. More and more people are turning to mobile for search, and if your website isn’t optimized for mobile, it will suffer.
  1. Better Brand Engagement – Offering a gratifying mobile experience increases the chances of securing a customer, and associates a positive experience with your brand. When a customer associates a pleasant experience with your brand, they are more likely to return to your website in the future. If the purchaser doesn’t have a satisfactory experience, they may go to a competitor who provides them a hassle-free experience. This ultimately loses a sale for your business, and potentially a customer permanently.
  1. Increased Conversions – Desktop sites don’t automatically convert seamlessly to mobile. If the site hasn’t been optimized to meld into a friendly mobile experience, the call to action, menu and even contact information can get buried.  One-third of shoppers will leave a website if it isn’t optimized for mobile.
  1. Reduce Your Bounce Rate – If mobile users have to zoom in or out or add plug-ins like flash player to be able to use your site, they won’t waste their time. By having your site professionally optimized, you decrease your bounce rate.

The message is clear: mobile devices are becoming the search and purchase tool of choice, and if you not prepared for those customers, you will lose business. At RealTech Services, we can optimize your website for mobile so this doesn’t happen to you. Don’t lose business to your competition; let us increase your mobile sales conversions.