Client Testimonial – Diversified Energy

real tech client review

The expertise of RealTech Services in website design, social media, and digital marketing is adaptable to any market or industry.

We spoke with Tamara Bailey of Diversified Energy to learn more about how RealTech has helped transition her company to a new website and social media strategy that has resulted in increased leads and market growth.

Can you tell me a little about your business?

Tamara Bailey: We are a propane retail company, and we provide our customers with propane delivery for their homes and businesses. We have nine service centers.

Diversified Energy was founded by 19 of North Carolina’s electric cooperatives in 2000. The for-profit company is ranked the 31st largest propane retailer in the U.S. It has attracted more than 25,000 customers throughout North Carolina, portions of South Carolina and Virginia, and Pennsylvania.

Why did you choose RealTech?

Tamara Bailey: Diversified Energy has been a RealTech client since 2014. We’re starting our fourth year with them.

We originally had a web design person, who ended up joining a reality TV show and actually wasn’t around to help us with updates any longer. We went with someone local after that, but then he decided to change businesses, too.

I asked him for recommendations, and he referred us to RealTech. I decided to do a little research on my own, and I called Ray (Miller, RealTech founder) at RealTech and had him explain to me what their company does and what they would do with us going forward.

We had spent a lot of our marketing money on Yellow Pages and phone book advertisements and realized the market was totally going away from that with new technology. Ray explained what they would do in helping us grow, and it sounded like a direction we wanted to go in. So, we chose RealTech.

How was your experience with RealTech?

Tamara Bailey: Oh, my goodness, it’s been positive from the first phone call and still continues to be positive. Ray laid out a plan of what they would do with our company and gave us little steps to start with so it wouldn’t seem overwhelming. It started with updating our website. It was pretty obsolete. They moved us to being mobile friendly.

Then, Ray moved us toward pay-for-click advertisements. We saw some significant growth in those targeted markets. That was amazing. The experience has been really positive.

How have your results been?

Tamara Bailey: The results have been phenomenal. When the pay-per-click ads started, we got a lot of growth at that time. Those markets were needing a little bit of a boost.

According to the most recent analytics, since May 2016, we have seen a 20 percent increase in Google traffic, a 67 percent increase in leads from Google traffic, a 76 percent increase in leads overall. We recently started a Facebook program for the whole company, and we’re over 14,000 likes in the past few months. That’s been really positive — 43 percent of our traffic now is through Facebook. That was a great direction to move us in. It’s a great tool.

One of the things that has really impressed me about RealTech is that they have learned our company. They studied and basically taught themselves the propane world. They could be our employees. I can’t say enough about them. I’ve just been very pleased.

What makes your business different?

Tamara Bailey: We’ve been creating some incredible outdoor spaces. Everyone wants to entertain with fire pits. We have quite a few products for new construction, remodeling, or for someone who just wants to add something to their home.

What are you planning for 2017?

Tamara Bailey: In 2017, we’ve added a blog to our website. That’s something new that has been really cool. We’re also seeing some great traffic through our blogs. Facebook is now revved up and going.

RealTech marketing specialist Drew Hines is creating a new tab on our homepage that is going to be all a about outside living for choosing our grills and pool heaters. We’re very excited about that.

We’re also discussing online payment possibilities, which would be huge for us.

The team at RealTech Services is grateful to Tamara Bailey for sharing how we have been able to assist their growth with social media marketing and a website redesign. If you would like more information on how we can help, contact RealTech Services today.