5 Ways to Get More Bookings Online

At RealTech, we work with many businesses in the tourism industry to ensure their websites are easy to use, visually appealing, and – most importantly – optimized for online bookings.  According to a recent comScore report, 156 million users engage in travel related content online per month. With millions of users browsing the internet for travel plans, how do you convert a webpage visit into an online sale?

We’ve outlined a few tips to maximize your online bookings:

  1. Responsive web design: Spur of the moment ideas while out with friends, or casual internet browsing on the couch, can spark plans to book a vacation or tour a house. In fact, 63 percent of smartphone users visit online travel sites with their phone, and 37 percent do so with their tablets. If your website isn’t designed to work with mobile devices such as smart phones or iPads, you will miss out on a large share of online bookings.
  1. Ease of booking: Customers should never have to jump through hoops to purchase a product. The same is true for online bookings. Your customers want to book online with a few easy clicks, and have a confirmation email in their inbox within a matter of minutes. Streamlining the booking process should eliminate unnecessary complexities associated with scheduling a trip.
  1. Engage in social media: An up-to-date social media profile can increase engagement while allowing you to regularly inform your customers of recent renovations, new amenities, or seasonal promotions. Make sure to post direct booking links frequently and monitor all social platforms for reviews and guest input.
  1. Search Optimization: SEO experts know how to design and adjust the code on your website so that it will appear higher on search engine results pages. Developing a working search engine optimization plan for your website and its content boosts exposure, and, in turn increases sales.
  1. Images: Professional, high-quality photos of your vacation rental or hotel properties are a must-have for websites. Photos depicting rooms, pools, and other amenities give customers a first impression of the experience your properties offer. Displaying a wide range of photos online for browsing will result in increased engagement from potential guests.

Self-service booking, if done right, can generate a great amount of revenue for your business. If you’re interested in creating a website that will turn site visitors into more online bookings, contact us today.