5 Reasons to Have a Professionally Designed Website

With over 861 million domain names registered on the internet, how can you make sure your website is noticed by potential customers? An increase in internet dependency is further reinforcing the need to have a quality website for your vacation rental or tourism business. One of the best investments you can make is to work with a professional who understands your business to design your company website.

In a digital age where many of your customers are using internet searches from smart phones to find services and products, a major contributing factor in growing your customer base is your business website.  It’s not enough to just have a website; it needs to be a good one. This entails a responsive, fast, and optimized design.

professionally designed wordpress website

Here are three reasons why an industry expert should be involved in the creation and redesign of your site:

1) The Importance of Good Website Design

The name of your business should be the first thing people see, and limiting text is often advisable, especially on your home page.  Instead of long text blocks, use visually appealing creative to grab the reader’s eye and display your key message in a clear and concise way. The websites navigation is another major contributing factor in someone staying on your site, or clicking off. Ensure that menu items are easily accessible, and make sense for what your target customer is searching for.

Your website is both the first impression you make and the lasting impression you leave, proving not only how much you value your clientele but how much you care about your business.  Even if you don’t have products to sell online, an online presence and a thoughtfully designed mobile-friendly website improves your company’s ability to be located.  Employing a professional web developer, with experience in responsive and optimized sites, is a valuable investment in the future of your business.

2) Adds Credibility To Your Business

Experienced professionals know how to create visually appealing websites that catch the eye of current and potential customers – and keep them coming back. Not only does a quality site portray a brand image of professionalism, but it also lets a customer know that your business is well-established. A professional web designer knows how to add instant credibility to your business with a sleek, clutter-free and responsive design.

3) Technical Expertise Gives You More Bang For Your Buck

A professional designer knows how to create an aesthetically appealing site, but these experts are also well-versed in the technical aspects of web development. This includes using tools such as responsive web design – a technique that ensures your site adapts itself to the device it is being viewed on, whether a laptop, smartphone, or tablet. Design experts can also enhance your website’s ease of navigation, which will prove beneficial to sales conversions.

A responsive website design provides an optimal viewing experience for the reader, with easy navigation, and adapts its layout so the design is fluid from a computer to a mobile device.  A website design should fit your industry, and appeal to your targeted customer base. Review your competitors’ sites, see what you like and don’t like, and have a professional make adjustments to your website to help it stand out.

4) Increase Web Traffic With Special Tools

Web design experts know how to utilize different tools to encourage increased traffic to your website. A qualified designer can combine creativity with marketing methods to bring more unique visitors to your site by using strategically placed links, keywords, and text. With a professionally designed site and SEO best practices, your business will see a greater return on investment with your website ranked higher on search engine results pages.

RealTech has a whole toolbox of strategies, techniques and experience to build the best site with tested results and updated web design practices. Our team is constantly going to conferences, reading articles from experts in the fields of web design, marketing, content writing, cyber security and more. That means that we’re already a step ahead, and can use our knowledge to benefit our clients.

5) Website Management and Support In A Fast-Paced World

Things are always changing in the world of website design, user functionality and (most importantly) website security. When you hire a professional team to build a website, you can opt for a lifetime of support that comes with website updates, security updates and more! At RealTech, we’re always checking older websites for SEO optimization, broken links, missing images, pages that load too slowly, and increasing security for websites that might be vulnerable to attack. We understand that you may not have the time to manage your site.

Because internet users form an opinion of a website in less than a second, outsourcing web design is a common practice. In the travel and tourism and real estate industries, having a responsive, well-designed webpage is important for conversion rates and lead generation, but what about after it’s live? If it’s not maintained properly, can even a well-designed site idle your business? By outsourcing website management to your web design company, you can save time and benefit your business. Here are three reasons why:

  • Avoid broken websites: For visual industries such as real estate and travel and tourism, you only have a few seconds to make an impression online. If your site is out of date, contains broken links or images, or even gets hacked, you’ll lose business by simply turning consumers to the competition. Outsourcing your daily website maintenance and management means downtime can be cut down drastically, or avoided all together.
  • Boost SEO: When you outsource your back-end management, your site will have a better chance of landing on top search engine results pages. Google is constantly updating its algorithms and if you’re not up-to-date with Panda and RankBrain, your website could fall behind. In addition, outsourcing means you spend less time tracking metrics, and more time meeting customer needs. We can provide monthly (or more frequent) analytics, which you can use to drive business and content decisions. Outsource analytics and content strategy to the experts.
  • Increase security: Cybercrime is a costly issue, costing companies worldwide $65 million a year according to a report by Hewlett Packard and the Ponemon Institute of Cyber Crime. Because one in three websites are at risk of being hacked, outsourcing your web management can help your business stay up-to-date with security patches and daily monitoring to ensure your site is safe and secure.

Your website is often the first impression of your business to a potential customer, and it shouldn’t be the last. Focus on your business, and leave website development to professionals.  If you’re ready to take your business and your website to the next level, contact us today. We’ll even review your current website for you, providing suggested changes and ways that we can optimize your site for greater search results.